Direct Mail

We specialize in full-service, direct-mail marketing from concept to completion! In-house production on our end means no costly markups to you.

Email

Measured Marketing focuses on every integral aspect of email marketing campaigns, beginning with HTML design and copywriting, shifting to tests and then finalizing with broadcasts and response reporting. Let us check the hygiene of your existing customer list or provide a new legitimate list rental.

Web Campaigns

We'll generate increased visits to your website or the walk-in traffic through your store by implementing our unique search and social networking strategies, viral videos, buzz tactics, articles and press release distribution!

Business to Consumer

Tap into our vast, unlimited consumer database resource to target the people who behave like your buyers and increase your traffic and sales!

Business to Business

Our approach to sales strategy development, accompanied by our utilization of sell sheets, business lists and PowerPoint, generate solid leads for selling your goods and services to businesses.

Competitor Entry

When competitors invade your store's trade area, don't sit still! Use drive-time and geographic targeting to exploit their sweet spot and protect your own! Our extensive experience in developing and evolving competitive entry-defensive programs helps you maintain and increase sales even in the most competitive of markets.

Competitor Exit

And when a competitor vacates your store's trade area, don't sit still! Swoop in and make those customers your own with offers, features and benefits to ensure their new and return business!

Customer Acquisition

Our expertise in prospect marketing proves time and again that businesses can attract new customers with generous discounts targeted only to new prospects and not to the current customer base.

Offer Testing

Are you sure you need to discount 20% to make a sale? Measured Marketing can help you figure out exactly how low you need to go to lift response and generate revenue. Our offer tests are quick, clear and definitive … you’ll know the best discount strategy to implement without leaving money on the table.

Reactivation

Every marketer knows there’s a point of no return, but where is it? We can help you test the “reactivation” waters so you’ll know exactly when to abandon the plan and when it pays to try one more time.

Retention

Once you've gained a customer, how will you ensure their business returns again and again? Measured Marketing can devise retention strategies aimed at the 20% of your customer base whose continued business is critical to your continued success!

Sales Builder

A doggedly persistent direct-marketing program is an excellent way to build up an under-performing store or an under-developed market. Our carefully-crafted Sales Builder Program will help your business hurdle any under-performing dilemma! But if evidence indicates that it's best to close and not spend good money after bad, we'll show you that as well.

Trade Area Targeting

Every retail marketer wants to know where to harvest the low-hanging fruit. Our intelligent, data-driven trade area mapping shows you where the pickings are good. Drive time and customer scatter point mapping, using your data or ours, will lead you in the right direction and give you a whole new perspective on your trade area marketing effort.

We deliver your message to one in a million...

...he's the actual customer who wants to buy what you’re selling!

    CREATIVE SERVICES
  • Brochures, sell sheets and flyer – design & production
  • Magazine ads, newspaper ads – design, typesetting and placement services
  • Newsletters – email and direct mail
  • Direct mail pieces, laser letters and direct mail packages
  • Email campaign design and broadcasts or just the layout (converted to HTML)
  • PowerPoint presentations for your personnel
    CAMPAIGN ANALYIS & STRATEGY SERVICES
  • Lead Generation Programs
  • Mapping and Targeting
  • Counts and lists of consumers, businesses or combinations of the two in a target market area or behavior profile
  • Drive-time analysis – excellent for assessing potential for retail sales and targeting advertising offers
  • Mailing lists, business lists and email lists (we're full service list brokers)
  • Analysis or processing of your customer database, including full service merge purge, segmentation and postal processing

Apply to forward marketing Strategies

We might learn that we need to do more testing, but we also might learn that we’d be throwing good money after bad. This is where we either join you in the feast of success, or scrape this tactic off your plate.

Offer and List tests are critical to success. Graphic and design tests typically don’t even move the needle, but getting the offer right will help you keep more margin without sacrificing results.

Now, this is the fun part! The hard work is finished and we just need to see what worked. If we’ve designed our test properly, we won’t need to read the tea leaves. The winning tactic, if there is one, will be quite easy to identify.

Setting up a test is one thing, but proper execution is everything. List segmentation, versioning techniques and accurate personalization are critical to achieving valid test results to best guide your marketing strategies.

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