Direct Mail & Database Marketing

We're the REAL DEAL in direct mail.

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No other direct agency has the resources and experience that Measured Marketing can offer to serious direct mail marketers. With leadership and a staff with extensive data, copywriting and lettershop experience we are the real deal in direct mail. High-volume jobs with complex list processing, integrated landing pages, PURLs and any number of versions is no big deal for our staff of direct mail pros.

Whether using a specialty list, your valuable customer list or data selected from our in-house database of over 300 million consumer and business names – we can handle any direct mail assignment that comes our way.

List Brokering

As a full service list broker, we can find the right list for your direct mail project, and we can guarantee deliverability. We know the ropes when it comes to data integrity and we know where to go and what to look for in a quality list. Plus, we have our own data center with an install of over 300 million consumer and business records fully enhanced with individual and household level demographics. We can check any list in-house to make certain it will not only be mailed, but get delivered through our comprehensive CASS and DPV software and our extensive USPS processing experience.

List Processing

Our data center is equipped with fast processors, state-of-the-art systems and high-powered, cloud computing software updated in real time. And, oh yes… we’re also equipped with the world’s smartest programmers. That last part, of course, is what makes all of the difference. Experienced programmers well-versed in data hygiene and postal processing and who follow best practices for prepping direct mail files is what really sets us apart from the competition. And, our experience guarantees that your job will go well the first time and every time.

Trade Area Mapping

Similar to demographic targeting, the location of a household in proximity to your business location can be an important factor in results. Scatter-plotting your current customers and calculating drive times will give you a priceless education about your store’s trade area. Whether across the country or within a few miles of your stores, we can map, analyze and show you where to send your direct mail to get the best results.

Campaign Analytics

Successful direct mail projects require smart pre-campaign and post campaign analytics. We use any number of resources to target the best prospects for your direct mail campaign. Whether demographic, geographic or based on previous purchase behavior – once identified – we will prepare a mailing list targeted only to rooftops of people likely to respond to your offers.

Design & Copywriting

We have the design know-how to produce practical direct mail formats that process efficiently through the USPS automated mail processing system. And, our professional design and smart copywriting result in campaigns that not only get results, but send the right message about who you are and what you have to offer.

Printing & Lettershop

We have extensive experience in high-volume and personalized direct mail production. We can work with your lettershop or printer, or we can produce your job at our sister company – a major, high-volume mail processing facility located in the Midwest.

Personalization & PURLs

This is part of what we mean by “the new way to go direct”… integrate your direct mail offer with your website or with a landing page designed especially for your campaign. We can do the entire job for you from strategy to digital and print design and production to back-end data capture and response analysis.

Delivery Tracking

Nothing is left to chance. Working with our lettershop or with yours we will manage and track your mail as it moves across the U.S.A. to its final destination. Daily reports keep you completely informed and let you sleep like a baby from mail date to final delivery day.

Have a question? Call us today at 312-572-6310.