Email Marketing & List Building

Prospect Email Addresses

Now you can reach thousands of prospective customers using our permission granted email address lists. These lists are verified opt-in, volunteered by individuals who are open to receiving promotional messages from local businesses. Every individual email address is associated with a valid postal address, zip code or city name so that you can target individuals at work or at home who are likely to respond to your offer. You can choose to send your message to all available email addresses or target your list in a number of different ways.

Our prospecting email list offers these options:

• Geographic targeting: All Email addresses are associated with a postal address or zip code
• Household demo targeting: Gender, age, income, dwelling type, owner, renter, & more.
• Business category targeting: By SIC (Standard Industrial Classification) and by business location.

Email List Building

The End Game Is to Build Your OWN list, right? Most smart marketers know that the money is in the list! This is because building a list of targeted prospects and customers that have opted-in to say “Hey! I like what you sell!” is the life-blood of many successful businesses. Unlike any other marketing channel available, email marketing allows businesses to provide value, promote special offers, and build relationships with customers with the click of a mouse. Your prospecting email campaign can become the engine that drives your list-building effort – and you can get started building your list right now.

Email Message Deployment

Email is your new mass-advertising power tool. Email campaigns deliver tremendous reach for the money which is why marketers are replacing traditional media like newspaper ads, broadcast and outdoor advertising with prospecting email campaigns. Plus, email goes traditional media one better by delivering fast, 100% measurable results and data capture on the back-end. Top-of-mind awareness plus measurable results is why email marketing is the fastest growing mass and one-to-one advertising method available to smart marketers today – and an important component in your multi-channel ad campaign.

Categories that get the most results from email campaigns include:

• High Ticket Items like cars, boats, furniture, appliances
• Business services and equipment
• Home improvement services
• Food and entertainment
• Health and beauty
• All categories of e-commerce
• Announcements and special events (like sales!)

HTML Design and Copywriting

Email graphic design and copywriting is a science – not an art. Technical requirements aside, copywriting and design of email ads calls for careful placement of calls-to-action, smartly written subject lines and headlines that engage in a fraction of a second. Reaching a finger-on-mouse audience in an environment where trust runs low challenges even the most accomplished graphic designers and writers. But, we say “bring it on”!

Custom Landing Pages

We can build a customized web page or link calls-to-action in your email message directly to pages on your website. Even 3-way multi channel campaigns are possible where you integrate direct mail, email and the internet to give prospects many different ways to see and respond to your offer.

Real-Time Analytics

Our back-end reporting system and our ability to analyze and report response information will give you almost immediate feedback on the effectiveness of your email campaign. We can tell you how many individuals received, opened and clicked-thru on your message and we can show you which calls-to-action worked best. We can then apply what we learn to your next email campaign and even to other advertising efforts.