OK, everyone is finally online. But, what’s more important, the masses are now actually using the internet to work, shop, have fun, learn, hang out, connect, communicate, and especially to find businesses they want to learn about. So, that website you paid thousands of dollars for a few years ago? It probably doesn’t cut it anymore. It might be cute and technically clever, but it’s not what experienced internet users want.
Websites
We create websites that get visitors to call, click or come in. Experienced, online users want to come to your website, understand who you are and immediately know how and why to respond. And, with finger-on-mouse they need to know what to do next. We create home and subpages with navigation tactics that effectively engage and guide visitors to a call-to-action that is compelling and clear, not cute or clever. And that is what gets people to call, click or come in and buy.
Microsites
An important but often overlooked feature of internet marketing is the ability to position your business in many different ways for many different audiences. In other words, you can create a highly targeted “niche” website or microsite that attracts a segment of your customer base for a particular product line or service. You can develop an entirely different identity or brand, or promote a specialty line or service as a division or department within your business. We can help you identify and capitalize on a service or product line that appeals to a niche audience and then develop a microsite that “speaks* to that audience. It is another new way to go direct and a smart way to expand your share of market.
Online Positioning
We all know first impressions are important, especially online. And, for most of your prospects, your website is the first impression they’ll have of your business.
So, ask yourself these questions:
- Does my website accurately reflect who we are?
- Will people who come to our home page immediate know what we do?
- Do we tell people why we’re better than our competitors?
- Do we engage people and give them a reason to respond?
- Does our home page instantly communicate professionalism, trust, authority, and expertise?
- Do visitors immediately know how and why to respond?
If you’re like most business owners you probably responded with a “well, not really.” But, don’t despair because we can build you a better, smarter, more customer-friendly website for a fraction of the cost you likely paid only a few years ago. It only takes a few weeks and surprisingly few dollars. Advanced technology, demand and an experienced staff means that we can deliver top-dollar quality for much less than you would expect to pay. And, unlike the old days, we can have your website up and running in only a few weeks from initial interview to launch.
User-Friendly Coding
You can love us and leave us with user-friendly coding – our 100% do-it-yourself content management system. Even after we build your fabulous website and delight you with our smart navigation, perfect positioning and list building tactics, you can just walk away and never look back. That’s because we only build websites that are:
- 100% manageable and easy-to-edit on the back-end
- Pre-designed for effective SEO
- Stable and issue-free
- Design-friendly for graphic and text updating
- And… include an owner’s manual
Search Engine Optimization (SEO)
And now, the big question: Do I really need SEO? OK. We’ll answer that with another question: If you had ten, twenty or 200 times more people visiting your website every day, what would it do for your business? SEO is the process of increasing the number of visitors to a web site by ranking the web site high in unpaid or “natural” search results of a search engine. The higher a web site ranks in search results, the more visitors it will receive from the search engine. We help your website appear higher in search engine rankings when people search for things directly related to your business.
On-Site Optimization
Before beginning your SEO campaign, we perform competitive research to determine the best keywords for your site to rank. The goal is to find keywords (or “search phrases”) that are most commonly used by your target audience AND that are highly relevant to the products or services your business offers. Once we determine the highest leverage keywords for your business, we place them in specific areas of your website so search engines can find them, read them, and rank your site for them. We also link your pages together in a way that helps search engines find all your content and visitors navigate your site.
Off-Site Optimization
Once your website is completely optimized for targeted search engine traffic, we begin an aggressive link-building strategy to increase its authority and power in the eyes of search engines. This involves the syndication of keyword-rich content to build high quality, relevant links to your website. The more links that point to your website, as well as the relevancy and authoritativeness of the websites linking to your site, the higher your website gets ranked in search results.
SEO Maintenance
Once your website is at the top of natural search results for your highly relevant keywords, we work relentlessly to keep it there so your business continues to reap the rewards of your newly acquired search engine rankings. This requires continuous on-site optimization, link-building, and tracking. Additionally, once your campaign produces a positive ROI, we can begin adding additional keywords to your campaign and grow the traffic from there.
Have a question? Call us today at 312-572-6310.
